White Cup

Status: Active, looking for add-ons
Investment Date: June 2018

Industry: Technology (B2B Software)
Headquarters: Seattle, WA

A leading Revenue Intelligence platform serving the Distribution, Manufacturing and Office Technology Industries

Eden’s Value-Add:
• Accelerated growth. Provided support for the expansion strategy

• Sourced, acquired and integrated expansion opportunities. Sourced add-on investments as well as strategic relationships with X2 and EpaCube

• Strengthened management team. Identified and hired the company’s CEO in February 2021

• Completed rebranding and increased visibility. Consolidated three individual companies into one brand, and expanded and improved the company’s financial industry profile

• Implemented structures for scalability. Implemented financial software systems and processes to create a scalable platform

• Institutionalized Board

• Navigated macroeconomic headwinds. Helped lead the company through the disruption and subsequent recovery from the COVID-19 pandemic